MOCKBART

Hirst goes BLINGBLING

posted by Bertrand @ 8:49 PM 0 comments links to this post  

Fixed Gears

posted by Bertrand @ 1:45 AM 0 comments links to this post  

My vision gets filmed - Nu Gar Vi

I had a dream a couple months ago and felt in love with this dream.
Recently, Marcus Waterloo, a Begium film cinematographer, realised a film which tells the same vision.
Cold and humid atmosphere, old house with wooden floor, piano, danse, woman... everything is their.

Very strange, really.

posted by Bertrand @ 2:52 AM 0 comments links to this post  

Putain de toi!

posted by Bertrand @ 2:46 AM 0 comments links to this post  

Guerilla marketing

Dynamite Surfing by Saatchi & Saatchi for Quiksilver


+ sur le marketing alternatif

posted by Bertrand @ 6:34 PM 0 comments links to this post  

Slowwwww

Il y a quelques temps, je suis tombé sur une interview Florence Doléac sur OBdesigner, la voici:
Florence est incontestablement un designer impliqué et conscient des influences des réflexions créatives sur l'environnement. Face à l'eco-design ou au design dit « responsable » le plastique ne reçoit pas ses louanges : «Je n’aime pas le plastique car il appauvrit celui qui tente de vivre avec. Il vieillit mal, ne se lave pas bien, s’encrasse ou se raye, se casse. En ce moment, tous les grands éditeurs et designers font exceller cette matière. Pour moi, ce n’est que pollution. On verra ce que peut devenir le maïs avec le temps...

Quelques conseils aux jeunes créateurs et étudiants :

arrêtez de viser le succès médiatique,
arrêtez de mater les magazines,
lisez beaucoup, et aussi nos philosophes contemporains,
posez vous des questions sur la condition humaine,
n’oubliez jamais que la vie est déjà assez compliquée.

Il me semble que c'est un bon point de départ pour évoquer un courant émergeant dans le design: le slow design.
Sur Wikipedia, on trouve une bonne définition du slow design:
Slow Design is a relatively new concept of design thinking, a derivative of the slow food movement. Slow Design's implications are vast and yet to be fully explored. It could mean any of the following:
1. Longer design processess with more time for research, contemplation, real life impact tests and fine tuning.
2. Design for manufacturing with local/regional materials and technologies or Design that supports local industries, workshops and craftspeople.
3. Design that takes into account local/regional culture both as a source of inspiration and as an important consideration for the design outcome.
4. Design that studies the concept of natural timecycles and incorporates them into design and manufacturing processess.
5. Design that looks at longer cycles of human behaviour and sustainability.

FastFood >> SlowFood >> SlowMovement >> SlowCulture >> SlowDesign

Malheureusement ce courant connait des dérives: certains tendent à penser que le slow design caractérise les boite à savon en terre cuite, le trendy "ouah! trop design ta cuisine!" tend à être remplacé par "ouah, trop slow ton velo bobo..."
Mais je crois que l'approche slow design est réellement intéressante.

Quelques liens:
Carl Honore at the TED Conference
Florence Doléac
Un article dans Design Observer
Bientôt Demain
SLOW

posted by Bertrand @ 6:40 PM 0 comments links to this post  

Free knowledge by podcasts and videos

Conferences in English:
TED conferences
Berkley courses
Lunar Podcast

Conférences en Français:
Les conférences de la Cité des Sciences et de l'Idustrie de Paris en vidéo
Les vidéos du centre Pompidou

posted by Bertrand @ 3:41 PM 0 comments links to this post  

Improbable connexions/associations between concepts coming from different univers - otherwise: CREATIVITY is more than knowledge!

For wikipedia: "Creativity (or creativeness) is a mental process involving the generation of new ideas or concepts, or new associations between existing ideas or concepts."
Ressources:
Creativity by Wikipedia
Creativity techniques by Wikipedia

In this case, the will to communicate a car that goes everywhere you want is connected to the ability of playing and dominating urban landscape in skateboarding.
Great example of creativity, in advertising.



Nice ad

posted by Bertrand @ 3:22 AM 1 comments links to this post